May 30, 2017

So, now that we’ve talked about style (see my first two blog entries). We need to also factor in culture as we do our best to delight our clients and build their trust.

Business people of diverse origins often speak multiple languages and frequently default to English...

May 19, 2017

In the first part of this series, I talked about recognizing your clients' Social Styles and tailoring your interactions to encourage them to trust you. So we have some tools to keep clients happy, but what happens if things start to go awry anyway? Back-up behaviors a...

May 19, 2017

Today I’m going to be focusing on the relational-end of in-house design. I know some creatives are less than enthusiastic about this part of the job, but without happy "clients," we have no work. "Thanks for stating the obvious," you say? But no matter how large your c...

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